In this section of the script, you’re going to tell your audience specifically what you intend to address.
In this section of the script, you’re going to talk about what people are accustomed to thinking or doing and why.
In this section of the script, you’re going to tell people the new way of thinking or acting, in preparation for the list of benefits.
In this section, you are going to describe three (no more, no less) benefits to using the new methodology. You can simply state the benefits as you’ll see in the examples. Or, if you are really an expert (hint: you are), you can use this to contrast the benefits to their counterparts from the old methodology.
In this section will be a repeat exercise of the preview, but with all the trappings of a good-bye, plus a recap of important details where they will fit. Keep it short — list the goods and get out!
